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COACHING focuses on the present and future and is action orientated.

‘The aim (of coaching) is to help and support people to manage their own learning in order that they may maximize the potential, develop their skills, improve their performance and enable them to become the person they want to be.’
(Parsloe & Wray 2000:22)

Coaching enables an individual to identify:

  • existing skills, resources and experiences/ areas of strength
  • personal and professional/ career development needs/ areas for development/ current and future challenges
  • learning style
  • learning agenda
  • learning goals/ objectives and strategies to work towards them
  • creative solutions and appropriate responses/choices
A coach facilitates the individual’s learning by:
  • Building a collaborative working alliance with a clear contract which includes being explicit about the boundaries of confidentiality
  • Being empathic, non-judgemental and honest
  • Respecting and working with diversity
  • Employing dialogue and discussion
  • Clarifying goals and strategies
  • Listening and making both supportive and challenging interventions
  • Modelling effective communication skills
  • Encouraging the giving and receiving of feedback
  • Raising self-awareness and insight
  • Enhancing emotional literacy/intelligence.
  • Encouraging self- monitoring and evaluating of learning and progress which leads to identifying new goals and strategies.
  • Enabling the individual to take responsibility for their own learning/ development
  • Encouraging critical reflection
The process of coaching enables the individual to demonstrate:
  • Greater confidence and self-esteem
  • Increased self-awareness and insight
  • Greater motivation and sense of fulfillment
  • Increased creativity and productivity
  • Improved working relationships with colleagues, clients etc
  • Enhanced communication, listening and presentation skills
  • Improved performance and focus
  • Improved work-life balance